About the Company
The client is a prominent UAE-based retail conglomerate operating across 9 countries in the Middle East, managing a vast network of over 1,800 stores. The company transitioned to an omnichannel retail model three years ago to enhance customer service and convenience. Today, customer-facing and inventory-related operations—including order management, inventory tracking, and shipment management—are available through multiple touchpoints: website, mobile apps, kiosks, and in-store systems.
Their foray into online retail began five years ago, and the company now generates approximately 20% of its total sales through online channels. This omnichannel expansion significantly elevated their customer experience and brand reach, positioning them as a retail powerhouse in the region. However, complexity came with scale, particularly in managing and analyzing operational and supply chain data.
Key Challenges
Despite their success, the client faced several data-related challenges that hindered efficient decision-making and operational optimization:
- Diverse Data Channels
Data was streaming in from various digital platforms spread across multiple countries. This fragmented data structure made it difficult for teams to access a consolidated view of operations, impacting analysis across inventory, delivery performance, and order management.
- Inadequate Visibility into Store Contribution
The omnichannel strategy allowed customers to browse via one channel, purchase via another, and fulfill orders via a third (e.g., order online, pick up in-store). While this boosted customer convenience and online sales, it blurred visibility into how physical stores influenced digital transactions. Teams struggled to differentiate between direct online sales and store-initiated online conversions.
- Scale of Operations and Product Diversity
Internally, the organization was divided into more than 20 distinct business units, each termed as a “concept.” Every unit operated individual e-commerce sites per country, often in both English and local languages. The scale and diversity of product offerings created a highly varied dataset, which was difficult to manage using the existing analytics solution.
Objectives
The Logesys team conducted a comprehensive assessment and defined the following objectives:
- Consolidate data across all digital and physical channels to enable unified insights.
- Equip the operations team with tools to optimize inventory, order processing, shipment, and delivery workflows.
- Enable demand forecasting and track current sales trends to anticipate future order volumes.
- Improve last-mile delivery efficiency and identify hidden costs or operational bottlenecks.
The Solution
Following a deep dive into the client’s architecture and needs, Logesys proposed implementing QlikView as the primary data visualization and analytics platform. Chosen for its scalability and real-time dashboard refresh capabilities, QlikView is ideally suited to handle the client’s large and complex datasets.
Dashboard Design & Implementation
The final solution consisted of three customizable dashboards, built with usability in mind. These dashboards empower end-users—including non-technical staff—to analyze and interact with data without requiring analytics expertise.
Benefits Delivered
The dashboards delivered significant value across operational and strategic dimensions:
Functional Benefits
- Real-time dashboards with customization options tailored to various departments
- Secure access through the company’s intranet, ensuring data protection
- Intuitive, user-friendly visuals for effortless understanding
- Automated report generation with up-to-date data
- 24/7 support provided by the Logesys team
Strategic Insights Uncovered
- Behavioral patterns and preferences of customers across geographies
- Courier partner performance benchmarking and improvement opportunities
- Enhanced order flow visibility across all channels
- Identification of bottlenecks in fulfillment workflows
- Quantification of operational overheads and hidden financial drains, especially in inventory and logistics
Project Execution & Results
The project was delivered in three structured phases over a span of 10 months, with each phase focusing on distinct functionality and dashboard deployment.
Final reports and dashboards were made accessible via tablets, laptops, and iPads, ensuring widespread adoption and ease of use across the organization.
The implementation resulted in significant operational optimization and financial savings through better visibility into areas previously overlooked or under-analyzed.
Perhaps most importantly, the project received enthusiastic feedback from the client’s internal teams. The level of insight, accessibility, and support provided by Logesys not only met but exceeded expectations.
Conclusion
In a rapidly evolving retail landscape where omnichannel strategies are essential, data can be both a challenge and a catalyst for growth. This case study is testament to how the right analytics platform, tailored dashboards, and expert implementation can transform operational chaos into actionable insights.
Logesys continues to be a trusted partner for retailers looking to consolidate complex data streams and turn them into powerful tools for growth, efficiency, and customer satisfaction.
Looking to optimize your omnichannel data and elevate your retail performance?
Contact Logesys today for a tailored consultation. Let’s turn your retail data into your strongest competitive edge.